Did you know Tasenden? Unique backpack designed by Dony Arsetyasmoro, designers who are now taking a master’s program at the Institut Teknologi Bandung (ITB), which won an award from Djarum Black Innovation in 2008.
Tasenden is very applicable product for motorcycle users. This product consists of a protective vest for the driver motor, head stands and a belt fastener for the pillion as well as parts that can be used to put a duffel bag if the driver was driving a motorcycle alone.
All parts Tasenden designed in such a way that is very practical to wear. All the parts support the pillion to continue to stick to the driver thus avoiding the risk of falling. This accessories are suitable for motorcycle travelers who must travel long distances.
“At first I designed this tool because of seeing my own needs. I often long-distance motorcycle riding with my wife and child. This tool is not inviting people to sleep, but for pillion stay safe when asleep.” Dony said
At first, Dony do not have plans to participate in the competition Djarum Black Innovation. But seeing the opportunity, he finally decided to join and eventually become one of the winners, along with other contestants who designed Multicos and light sticks.
Dony said, there are several interested parties to market and become agents for their products. For instance, from Sulawesi, Sumatra, Kalimantan and other cities.
Currently he is awaiting his work can be produced. However, some adjustments are still to be done. “The designs are still too expensive. Need foam, foam was expensive. The cost of production of about U.S. $47,” said Dony.
However, there are some factories that are interested in producing. “It has been pursued to the motor factory and there are also bag and equipment outbound factory in Yogyakarta who are interested. but still need to be adjusted to be realized,” Dony added.
Related to Djarum Black Innovation, Dony said that the event is great for developing creativity. “Through this event it is a challenge to innovate, how to create a useful product for our lives,” he explained.
He added, with the existence of this competition, product developers can also learn appreciation for others against their products. “We know our product is useful it from others, not from our own,” says Dony are also interested in following this competition again.
Advice from Dony, for participants Djarum Black Innovation 2011, “our creative ideas have to come from daily problems, so we can solve the problems that we face, just like Tasenden” (kompas)
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